Media Watchdogs, Brands & Community: Continuing the PR-Media Relations Conversation

In the interest of full disclosure, I have received of a lot of feedback (mostly positive) on my previous entry in which I discussed the current state of affairs in […]

A New Roast: Starbucks’ Post-recession Paradoxical Renewal Blend

Note: The following is an excerpt from a discussion I authored that proposes to introduce the concept of paradoxical thinking in a business environment. It’s a little deeper than my […]

The Reality of PR & Media Relations; or, addressing the awkward elephant in the room

So I recently took it upon myself to develop a communications strategy for a company, which shall remain nameless. The project was fully volunteered, but at the same time most […]

Itch to Twitch; or, building an audience on gaming’s powerhouse streaming service

Interested in building a Twitch audience? I’ve put together a little guide to better explain the types of broadcast formats there are in the world of gaming livestreams and how one […]

The Art of Ketchup; or, stockpiling the condiments of failure to flavor that success

In the hierarchy of high school social circles, I can say that I got along well with almost all sub-factions that often comprise the divisional lines  of the high school […]

Moar Awesome! Or, looking at 2013 carryovers that will change the rules of video gaming PR in 2014

Tom asks, and so shall he receive. Over on the Evolve PR twitter feed, the following question was posed: How can video game PR improve in 2014? We want your […]

10 Stacks of Determination; or, an infographic to aid in deciding to hire Aramis

Happy New Year! In this first post of twenty-14, I’ve decided to display an infographic I made to send to Blizzard to aid in a decision to hire me. Behold: […]

Double Facepalm; or, #hasjustinelandedyet’s lessons to all about living life through social media

It all started with a tweet. Justine Sacco, communications director for IAC (former, now) , conglomerate in charge of such sites as Match.com and Dictionary.com sent out the following tweet […]

You no take cookie! Or, examining YouTube’s Content ID shenanigans

Well it was bound to happen. YouTube, once a pioneer of online content creativity for even the most amateur of aspiring entertainers, vloggers, and journalists, seems to have grown too […]

I can’t put my arms down! Or, learning from the US Navy’s stumbles in the social media arena

It’s no secret I’m in the Navy. I’m proud of that fact. I’ve served 10 years and will be concluding that service at the start of the Spring. I’ve been […]

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