The Professional

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Contact Email: aramisx@me.com

Public Relations & Online Content Manager

Communications & Online Content Manager with an active Secret Security Clearance (cleared for Top Secret) offering 10 years of community engagement, publishing management, and social media experience in the realm of public relations and internal / external communications for the U.S. Navy. Demonstrated the ability to improve public response through engaging social media initiatives and photojournalism coverage of multinational military efforts in Afghanistan increasing web traffic for the International Security Assistance Force from 800 views per day to 89K+ through Facebook, Flickr, and Twitter. Proven ability to create high-quality written and photographic content while collaborating with multiple levels of management and diverse cultural audiences in visibly fast-paced, deadline-driven environments with an acute sense of discretion and diplomacy. Career is supported by a Bachelor’s Degree in Communications & Media Studies.

Skills

Social Media Conceptualization
Media Analysis & Impact
Creative Team Leadership
Training Development
Leadership
Crisis Communication
Public & Media Relations
Web & Print Content Development
Desktop Publishing, Design, and Launch
Corporate/Military Communications
Community Engagement & Development

Major Awards

  • Navy Media Award (Graphic Publication (Open) 1st Place, “Commissioning Anchorage,” 2014)
  • Navy & Marine Corps Achievement Medal (Various commands and campaigns; 2004, 2008, 2010 & 2013)
  • Joint Service Commendation Medal (Afghanistan, Mobile Public Affairs campaign), 2009
  • Chief of Information Merit Award (USS Ford (FFG 54), “World Class Travelers,” 96-page Cruisebook production), 2004

Professional Experience

 

 

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Credit: U.S. Navy Seabee Musuem

U.S. Navy Seabee Museum, Port Hueneme, CA – The mission of the U.S. Navy Seabee Museum is to select, collect, preserve and display historic material relating to the history of the Naval Construction Force, better known as the SEABEES, and the U.S. Navy Civil Engineer Corps.

Public Relations Manager, July 2014 to Present

Responsibilities:

  • Create and manage online content published through social media channels using functional PR management suites that aid in building and sustaining supportive online communities.
  • Generate and submit metric analysis reports measuring success of online communication efforts to local and national leadership offering adjustment recommendations for frequency and content.
  • Identify and coordinate community outreach opportunities to include outlining marketing and communications KPIs for public affairs initiatives aimed at informing the general public about museum offerings and exhibits.
  • Liaise with local print and broadcast media specialists, pitching story ideas and submitting contributed content to increase news and feature coverage as well as generate positive publicity for museum projects and events.

130207-N-JU810-334USS Anchorage (LPD 23), San Diego, CA – The U.S. Navy’s newest amphibious transport dock responsible for the transport of U.S. Marine Corps troops and supplies for land-based missions and humanitarian assistance when needed; commissioned May 4, 2013.

Public Affairs Officer, March 2011 to May 2014

Responsibilities & Selected Accomplishments:

  • Interfaced with cross-functional departments to create collaborative and impacting visual products, press kits / releases marketed to citizens of the Municipality of Anchorage leveraging sponsorship opportunities that were essential in generating more than $800K for the ship’s commissioning ceremony.
  • Conceptualized and executed the command’s cost-minded public affairs program, outlining scope and strategy, establishing a communication presence via popular social media services, moderating online communication with public stakeholders, and used brand journalism principles that will drive the command’s message delivery for every milestone in the 40-year serviceable life of the ship.
  • Coordinated and organized all media relations activities for all high-profile events including the ship’s christening and commissioning ceremonies, which included counseling command leadership and identified spokespersons on media interaction, creating all associated briefing cards and deriving and executing communications plans.

176756_10150103593646423_4734723_oU.S. 5th Fleet, Manama, Bahrain – Central command center for the U.S. Navy’s operations in the Middle East, focusing on counter-piracy, anti-terrorism, and multinational maritime security.

Media Package and Analysis Specialist, October 2009 to March 2011

Responsibilities & Selected Accomplishments:

  • Devised, planned and launched U.S. 5th Fleet’s social media initiative, establishing a web presence that enabled the 5th Fleet Commander, a 3-star Admiral, to communicate to a worldwide audience, intentions, status and results of multinational maritime and security efforts.
  • Managed a budget of more than $300,000 for the Public Affairs department, keeping all communications projects, marketing proposals and multinational campaigns under budget.
  • Established and led a 6-person media watch team in the Maritime Operations Center to provide real-time, 24-7 media analysis monitoring; reported regional and international media trends to the senior leader through daily clip reports
  • Led 4 media specialists and a team of volunteers that managed line-flow for a meet-and-greet with stars of the movie Avatar , which was screened for the 3000+ servicemembers and their families assigned to Naval Base Bahrain. Additionally, managed all media content about the event, releasing it to a worldwide audience via social media.

1417_44310781422_3745_nInternational Security Assistance Force, Kabul, Afghanistan – ISAF is NATO’s security augment force
dedicated to the assistance and training of all Afghanistan military forces as well the security and anti-terrorism efforts coordinated in a multinational, joint service environment.

Photojournalist, Multi-purpose Public Affairs Team, October 2008 to May 2009

Responsibilities & Selected Accomplishments:

  • Streamlined media product release methods for the ISAF Press Office by incorporating social media initiatives (Facebook and Flickr), increasing web traffic from less than 800 views per day to more than 89K.
  • Led the production of 2 editions of the ISAF Mirror , a quarterly 24-page magazine released to an international audience that documented ISAF security and provincial reconstruction efforts.
  • Organized pre-event construction and post-event breakdown, managing a crew of 3 media specialists and a team volunteers for the Kandahar Air Field stop of the 2008 USO Holiday Tour presented by Navy Entertainment.

Naval Air Station Meridian, Meridian, MS – One of two bases centered around the training and development of the
U.S. Navy’s future jet aviators as well as the military branch’s supply and administration support specialists.

Photojournalist, The Skyline, August 2006 to March 2007
Lead Public Affairs Specialist, Training Air Wing One, March 2007 to September 2008

Responsibilities & Selected Accomplishments:

  • Led a 3-member contribution staff for the newspaper, The Skyline , with a circulation of 4K military service members and DOD civilians and their families; offered photographic, design, and news writing support that documented all base activities and community programs
  • Served on the planning board for the command’s community outreach programs that bolstered the command’s relationship with the local community. These events included the 2006 and 2007 Meridian Navy Ball and Marine Corps Ball for which responsibilities included venue selection, catering management, event photography and decoration construction and breakdown at the event locations.
  • Team lead for the 2008 NAS Meridian Air Show responsible for media coverage, vendor relations, ticket sales and distribution, and customer relations ensuring a smooth experience for more than 5,000 daily attendees for the three-day event. Additionally, acted as liaison to the media team for the Blue Angels demonstration team ensuring maximum exposure to regional and national media outlets.

Technology

189969_4977816422_5812_nSoftware Proficiency – Adobe Creative Suite to include Photoshop, InDesign, Dreamweaver, and Illustrator; Microsoft Office Suite to include Word, Excel, PowerPoint, SharePoint, Access and Outlook; Pages and Keynote; Movie Magic Screenwriter
Hardware Proficiency – Nikon DSLR cameras and associated lenses, SB 800-900 series flash, to include knowledge of studio photographic principles

Education & Selected Military Training

University of Maryland University College – Adelphi, MD
Bachelor of Arts, December 2011
Major: Communication Studies
Focus: Journalism and Desktop Publishing

Defense Information School – Fort Meade, MD
The Defense Information School is the premier communications training institution for all of the Department of Defense. Its purpose is the training and development of the DOD’s communicators, military and civilian alike, offering a myriad of specialized courses ranging from leadership communication principles to production courses in video editing, multimedia, and broadcast journalism.

  • Certificate of Completion, Intermediate Public Affairs Supervisor Course, March 2011
  • Certificate of Completion, Intermediate Photojournalism Course, October 2009
  • Certificate of Completion, Basic Still Photography Course, August 2006

Available Online Media

U.S Navy Seabee Museum
Facebook: www.facebook.com/seabeemuseum
Word Press: seabeemuseum.wordpress.com
Twitter: @seabeehistory
Flickr: www.flickr.com/usnavyseabeemuseum

USS Anchorage (LPD 23)
Facebook: www.facebook.com/anchoragelpd23
Flickr: www.flickr.com/lpd23

Personal Social Media
LinkedIn: www.linkedin.com/aramisx
Flickr: www.flickr.com/aramisx
Twitter: @aramisx

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